We look to champion a purpose people care about and build brand relevance, to penetrate consumer indifference, and become a productive part of their lives.
As the media landscape changes, we must adapt. We recognize there are many different ways to reach your target audience. Developing an effective media strategy requires knowledge of newer technologies and divergent marketing trends mixed with a deep understanding of traditional media.
The technical definition of branding is the sum total of all functional and emotional assets of the product, service or group that differentiate it among the competition. Ultimately though, a brand is a person’s gut feeling about a product, service or company. It’s a gut feeling because we’re all emotional and intuitive beings, despite our best efforts to be rational. Each person creates his or her own version of your brand in his or her mind. Thus, regardless of whether the beliefs a customer holds about your company are many or few, good or bad, accurate or inaccurate, they comprise the image of your brand and influence how your customer thinks and buys. We believe that, in the end, it comes down to the simple fact that people hate to be sold to, but love to buy. An effective brand’s job is to create an atmosphere that entices a potential customer to buy without having to ever actually sell.
Marketing a product successfully and with any kind of longevity falls solely on the brand. Your competitors may come out with a similar product tomorrow but a Harley Davidson man is a Harley Davidson man. If the bike isn’t his brand, with the same feeling and emotion he grew to love and expect from it, he won’t buy the bike.
Services are products that people buy sight-unseen. Unlike tangible products, that shoppers can see and feel, people buy services based on their trust that the brand they’re buying from will deliver as promised. Examples of globally recognized service brands include Google, H&R Block, and FedEx.
Marketing is the process of teaching consumers why they should choose a product or service over its competitor’s. Denovo Studios has successfully helped many companies with different budgets define an accurate message and find the right method to educate and influence consumers, focusing heavily on advertising and brand image. Denovo Studios provides fresh ideas from an outside perspective to give clarity to common industry marketing and advertising problems.
Our services include, but certainly not limited to the following: