Prototyping is a powerful technique in application design for both customers and development teams.
Prototypes are visual representations of the page structure and layout, illustrating structural arrangement of different components on the page and the relationships between those components.
Explore New Ideas and Identify Product Improvements
App prototyping validates an early concept and provides opportunities for the exploration of new ideas early on in the development process.
During the prototyping phase of the design thinking process, user testing can help identify possible improvements to make before the product is complete. A prototype is the product foundation that is continually improved until the web or mobile app meets business goals and is marketable.
Client and Stakeholder Involvement
During the prototyping phase, it’s beneficial to involve the most important stakeholders in the planning process. As much as possible, stakeholders need to have co-ownership of the project’s design ideas and decisions. For example, developers might think a particular design decision is appealing, but the concept is technically difficult and time constraints prevent them from experimenting with alternate solutions. At the same time, other stakeholders might want to implement other components first which align more closely with the long-term strategy of the project.
Starting a project with an app prototype saves costs in the long run. It’s far less expensive to solve problems at the beginning of the process rather than towards the end.
Mistakes or do-overs in development are costly, whereas wireframe changes are cheap. It’s 5-10x cheaper/faster to change around a wireframe than to re-code an app. A Wireframe is like an insurance policy that protects you from waste, mistakes, and misunderstandings.
Creating a web and mobile product that results in deep user engagement is a difficult task to accomplish. Running a prototype through a user test is one of the most effective ways to validate usability and UX.
According to Localytics, only 32 percent of users continue to use an app after three months and 21 percent of users abandon an app after one use. It’s vital to have a goal that goes beyond the mere number of downloads. Retaining users by providing continual value is an essential goal of UX design and a prototype will test the product’s potential for app engagement, longevity and lifetime value. Again, saving on costs before proceeding with further development.
1. App Discovery
Before launching into an app development project, it’s critical to take the time to clearly define the opportunity you have in mind, and reflect it against what solutions already exist. This is necessary regardless of whether your target user is an internal team or a consumer external to your company.
2. UX Design and Wireframes
First, we craft an experience that your target audience will love and make their lives easier. Constant design iteration and user testing are key. We use rapid prototyping to build an optimal user experience. Wireframes are constructed to layout the skeleton of the app. The wireframe is a rough draft with just foundation and carpentry.
3. UI Design
Once the wireframe is complete, we move on to the high-fidelity prototype. We add icons, color, and text to polish up your interactive prototype which will closely represent how your app will look and feel.
The polished prototype can be used to show investors and will be used throughout the development process. We will go from idea to a clickable interactive prototype in just 4 weeks.
Clickable wireframe prototype
Clickable high-fidelity UI prototype
100% ownership of design assets
Report summarizing recommendations and outlining performance