OUR STORY
RETHINKING HOW BUSINESS GETS DONE
De novo' means 'from the beginning.' Since 2015, that is how we have treated every project: as a fresh chance to rethink how your business works, not just rebuild what you already have.
Based in Detroit and Chicago, we partner with leaders who are ready to solve complex challenges. Whether streamlining operations or elevating customer experiences, we build the long-term technology foundation you need to grow.

OUR VALUES
CRAFT
We build software that’s clean, intuitive, and built to last.
INNOVATION
We explore new tech when it creates real advantage for you.
COLLABORATION
We work side-by-side with your team, not around it.
IMPACT
We focus on results that improve operations and customer experience.
CLARITY
Clear plans, honest communication, and zero surprises along the way.
ITERATION
We prototype, test, refine, and keep improving after launch.
LEADERSHIP TEAM
The people leading Denovo, building tools that improve operations and customer experience.

Turning vision into real software
Andy Saldaña
Founder and CEO

Architecting the tech foundation
Bryan Gonzalez
Director of Technology

Shaping product direction and impact
Peter Hong
Director of Product Strategy

Connecting vision to execution
Karney Chang
Senior Product Manager

Leading the build and the details
Christian Bawman
Engineering Lead

Turning data into clear decisions
Matias Baudino
Business Intelligence Analyst





