Case study · Findi

Savings that happen on schedule, with friends keeping you on track

A financial wellness app that saves money on a schedule and helps people stay accountable.

Two phones showing Findi savings goals with balances and the add a goal screen

Project snapshot

Client
Findi
Industry
Wellness
Platforms
iOS, Android, Plaid

The challenge

Saving takes steady effort, and most banking apps do little to help. Money only moves when a person remembers to move it, and progress toward a goal is easy to lose track of. Findi wanted saving to happen by default, with goals that stay in view.

What we built

People start by choosing a goal, like a car, a vacation, housing or an emergency fund, or by making their own. Each goal shows its balance. Users link a bank account through Plaid, and recurring transfers move money toward each goal on a schedule. People can add extra savings or withdraw when they need to.

  • Preset and personal savings goals, each with its own balance
  • Bank account linking through Plaid
  • Automatic recurring transfers, plus extra deposits and withdrawals
  • Friends who follow each other’s goals

How we worked

We built saving around habits instead of reminders. Automatic transfers do the work, and friends who can see each other’s goals help everyone stay on track.

More work

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